Technology has transformed nearly every industry. Commercial real estate is no exception. Here are four ways NAI Mid-Michigan embraces technology in commercial real estate marketing strategy to up our client’s game, stay ahead of the competition, and elevate our property listings.
High-Quality Drone Shots
You know quality photography is essential, but consider investing in aerial photos and videos for your property listing. Residential properties with drone shots sell 68% faster than those without, according to Ruby Home, a luxury real estate firm in California. Okay, you say, but I’m selling a business park in Jackson, Michigan, not a luxury home in San Diego. Drone shots still give you an edge, providing an elevated vantage point on your property’s exterior. This allows potential buyers to gain a comprehensive view of the size of your lot, nearby amenities, and any other features that may be challenging to showcase with traditional real estate photography. They can help your property listing stand out from competing listings. Whether you want a few simple shots or a comprehensive video tour of the exterior features of your property, your NAI Mid-Michigan team can help you gather drone shots to showcase your CRE property.
Virtual or Immersive Tours
During the pandemic when everyone was social distancing, virtual tours became a real estate necessity. Since then, they’ve proven to be a fantastic way to give potential buyers a look at your property’s interior space and amenities. This not only draws more eyes to your property listing, but it helps increase the overall efficiency of the sale. Potential buyers have already seen the ins and outs of your property, so by the time they’ve contacted you with an inquiry, they are already further along down the pipeline to closing the deal. Ask your NAI Mid-Michigan partner about adding a virtual or immersive tour feature to your property listing.
Take Advantage of Digital Marketing
If you partner with a local brokerage firm, like NAI Mid-Michigan, your property will be published on their regional listing page. Producing a high-quality listing on a local site increases the odds of finding a potential buyer in your market and allows you to update the listing quickly and efficiently. Partnering with a local firm also means your listing will appear on big-name listing sites like CoStar, Loopnet, or Crexi. While there’s a benefit to getting your listing in front of as many eyes as possible, there are some downsides to relying exclusively on the big names.
The experts at NAI Mid-Michigan can work with you to make sure your listing is beefed up with appropriate search-engine-optimized (SEO) keywords, and give your listing additional organic and paid marketing boosts. This approach has helped NAI Mid-Michigan’s listings remain highly discoverable and competitive with those more extensive listing services online, without the high price tag of other digital marketing approaches.
Ready to Take the Next Step?
At NAI Mid-Michigan, we know embracing technology can help our clients achieve success, no matter which side of the table they’re on. Contact us today to find out how we can help you buy, sell, lease or manage your CRE property. We’re NAI Mid-Michigan, your best choice for commercial real estate services.
